360insights

“17, 70, 23, 62, and 1 are the five big numbers that we (Forrester) are relating to channel marketing high performance…” High-performance channel marketing, encoded in a short set of numbers; intriguing, isn’t it?  After all, who among us doesn’t want to run high-performing channel marketing campaigns?  However, what do these numbers mean and where

“In B2B, 91% of ALL purchases are influenced by word of mouth…” Research shows that even in light of this truth, fewer than 1% of companies have a defined word of mouth strategy. Jay Baer is the founder of Convince and Convert, and if you work in marketing you’ve most likely seen him at a

“What you cannot measure, you cannot get results on…” Janet Schijns is the CEO of the JS Group following years of channel work at companies such as Office Depot, Verizon, and Motorola.  Considered an expert in mobility, IOT, services and solutions routes to market, Janet was also recently named Channel Influencer of The Year by

Paul Yantus is the VP of Marketing at 360insights and rejoins Channel Edge to discuss the Channel Pulse Report findings for Q2 2019.  Find out what vendors are measuring in their partner marketing, what KPIs they value most, how they’re leveraging (or not!) predictive analytics, and more by downloading the free report right HERE. Of

“Today’s companies must view partner success through the same lens as customer success or face the risk of losing business.” Kristine Stewart is the VP of Channel Customer Success at Channel Impact and an IT industry veteran who has held numerous executive leadership roles across sales, channels, business development and marketing organizations. Previously in her

“Whatever the vendor’s priorities are, doesn’t necessarily mean that they are shared by the partners.” Lisa Penn is the Chief of Staff for Global Partner Marketing responsible for strategic initiatives targeted to position SAP as the global partner of choice for cloud resellers. Digital transformation, AI programs, channel transformation and program ROI are just a

Micheal McCollough has achieved his global perspective the old-fashioned way: by living and working around the world on nearly every continent and embracing the local culture and customs along the way.  In his current role as Global VP of Channels & Alliances for Akamai Technologies, Micheal’s ability to appreciate nuance and local culture gives him

“Marketers really do ruin everything.” If there were some sort of marketing nerd Olympics, Jon Chang (@changahroo) would be the Michael Phelps of the marketing nerd decathlon.  Currently an international speaker, product marketer at IBM Watson, and web analytics professor at NYU, Jon is walking the walk all day, every day.  Couple this with his

Scott Mangelson has a cool view of the world from his home in the Napa Valley.  He’s an award-winning winemaker, which makes him an instant candidate for being a friend of our host, Steven Kellam, but he’s also a National Sales Director for Microsoft who does a ton of business in the channel.  This comes

Joe Sykora is back for another episode fresh off the announcement that he has become a top influencer in the channel space.  In fact, Channel Marketing Journal recently named Joe on its list of the Top Channel Change Agents of 2018.  If you don’t remember Joe from back on Ep. 13, Managing Channel Sales for