360insights

“Getting people 4 and 5 degrees away from you to do what you want them to do is the most difficult thing in the world…” Tina Gravel is the Channel Chief at Cyxtera Technologies and shares perspectives from over 25 years of indirect and direct sales and customer service/support in IT with a special emphasis

 “Machines don’t create trust; emotion creates trust and emotion is between people.” Scott Armstrong is a partner at Brainrider, a B2B marketing agency that helps businesses adopt and optimize a pipeline strategy, run more effective campaigns, and ultimately drive more business revenue.  He also happens to enjoy teaching because, as many of us know, teaching

“How do you put all that time and resource into a partner who’s also selling not only your strategic partners, but also your competitors?” Heather Margolis is an entrepreneur, part-time foodie, and founder of Channel Maven Consulting. She has led channel programs for companies like EMC, EqualLogic, and Dell. Heather helps channel organizations build smarter channel

Diane Krakora of Partner Path joined Steven to present this webinar packed with both foundational and trending elements of successful MDF and Co-Op Marketing programs. We’ve had so many requests for the recording that we’re presenting this handy podcast edit for our Channel Edge audience. Diane spent years witnessing how channels and alliances could be

Taylor Macdonald is SVP of Channel Sales at Sage Intacct Inc. and has some “sage” advice for those of us working to help our partners down the digital enablement path. “It all starts with the website,” he notes, likening a partner’s web properties to the offices of old and how a company’s site can project

“17, 70, 23, 62, and 1 are the five big numbers that we (Forrester) are relating to channel marketing high performance…” High-performance channel marketing, encoded in a short set of numbers; intriguing, isn’t it?  After all, who among us doesn’t want to run high-performing channel marketing campaigns?  However, what do these numbers mean and where

“In B2B, 91% of ALL purchases are influenced by word of mouth…” Research shows that even in light of this truth, fewer than 1% of companies have a defined word of mouth strategy. Jay Baer is the founder of Convince and Convert, and if you work in marketing you’ve most likely seen him at a