Header image with a photo of Alyssa Fitzpatrick of Microsoft, episode title Accelerating Through the Turns

Ep. 18 – Alyssa Fitzpatrick: Accelerating Through the Turns

Alyssa Fitzpatrick is the GM of Worldwide Partner Sales at Microsoft, computer scientist and confessed adrenaline enthusiast with over 25 years in the software, technology and channel sales spaces.  Overseeing business with over 50,000 global channel partners with an iconic organization such as Microsoft gives Alyssa a unique perspective into how to engage and enable

Featured image header showing Meaghan Sullivan of SAP and episode title Women in The Channel

Ep. 17 – Meaghan Sullivan: Women in The Channel

A major player and key contributor in the channel world –  Meaghan Sullivan is the Head of General Business and Global Partner Marketing  at SAP.   In episode17 of Channel Edge, Meaghan has as a casual sit-down with Steven Kellam, 360insights VP of Alliances, where they discuss various issues ranging from gender inequality around the world,

Header image with a photo of Robert Cassard, episode title The Walls Come Tumblin Down sharing how accessible video has become for partner enablement.

Ep. 14 – Robert Cassard: The Walls Come Tumblin’ Down

Robert Cassard, aka The Video Growth Hacker and founder of Voodoo Video Marketing, is back for another episode and he has some exciting news to share with marketers of all stripes.  We’ve known for many years that the democratization of video production has been proliferating through more accessible tools such as cheaper cameras and simpler-to-use

Header image with a photo of Pete Przybylinski of Duckhorn Vineyards, episode title Optimize Channel Marketing with Data Insights about how to grow channel sales by using to data to help enable partners.

Ep. 12: Pete Przybylinski – Optimize Channel Marketing with Data Insights…and Duckhorn Wine!

Pete Przybylinski and the team at Duckhorn Vineyards have a ton of great ideas for using data to optimize their channel marketing.  Lucky for all of us, they also work in an interesting and highly-regulated space, making their story extra interesting to anyone working in marketing or partner enablement in the fast-moving and increasingly data-driven

Header image with a photo of Sal Patalano, episode title Marry Sales and Marketing or Prepare to Shrivel about how to merge sales and marketing operations.

Ep. 10: Sal Patalano – Marry Sales & Marketing Ops.

Sal Patalano is back to join Steven in the Chit-Chat Room (patent pending), and besides Sal’s time at the legendary discotheque Studio 54 and his work with the late Steve Jobs, he’s here with a serious message about the strategic importance of learning how to merge sales and marketing operations.  Sal believes that this integration

Gary Morris – How to Implement Account Based Marketing

Ep. 9: Gary Morris – How to Implement ABM

Account based marketing is a marketing discipline that, at first glance, sounds like the perfect strategy for any company with a long sales cycle and complex business proposition.  As with so many marketing strategies, much of the disciplined work involved with rolling ABM out successfully is foundational and un-sexy.  Gary Morris, CEO of Successful Channels