360insights

Alyssa Fitzpatrick is the GM of Worldwide Partner Sales at Microsoft, computer scientist and confessed adrenaline enthusiast with over 25 years in the software, technology and channel sales spaces.  Overseeing business with over 50,000 global channel partners with an iconic organization such as Microsoft gives Alyssa a unique perspective into how to engage and enable

A major player and key contributor in the channel world –  Meaghan Sullivan is the Head of General Business and Global Partner Marketing  at SAP.   In episode17 of Channel Edge, Meaghan has as a casual sit-down with Steven Kellam, 360insights VP of Alliances, where they discuss various issues ranging from gender inequality around the world,

Jon Lorenzini is the founder and CEO of a startup called Crabbr who are solving a fun and frustrating problem in the travel space,  but his background includes several years at each of Google and Facebook where he and his team helped evolve the emerging big  data marketing opportunities for Fortune 50 companies.  Jon has worked

“What if there were no rules?”  Steven frames up his latest conversation with Lenovo Software CRO, Sal Patalano by first suggesting that in times of great change, the best move might be to forget what you know and start from scratch.  Sal underlines the need to challenge our channel planning: “The old stuff is just

Robert Cassard, aka The Video Growth Hacker and founder of Voodoo Video Marketing, is back for another episode and he has some exciting news to share with marketers of all stripes.  We’ve known for many years that the democratization of video production has been proliferating through more accessible tools such as cheaper cameras and simpler-to-use

“The key for us on the channel side when we’re looking to build programs out is ‘how can we make you a better partner? How can we make your business a better business?’” Joe Sykora is the VP Worldwide Channel Development at Bitdefender and has a storied career in channel sales, including early days as

Pete Przybylinski and the team at Duckhorn Vineyards have a ton of great ideas for using data to optimize their channel marketing.  Lucky for all of us, they also work in an interesting and highly-regulated space, making their story extra interesting to anyone working in marketing or partner enablement in the fast-moving and increasingly data-driven

With autumn now in full swing, it’s that time of year where many of us are starting to focus seriously on planning what it’s going to take to accomplish our business goals in the coming fiscal year.  For many of you, that means looking for new ways to drive sales channel growth.  Cameron Avery has

Sal Patalano is back to join Steven in the Chit-Chat Room (patent pending), and besides Sal’s time at the legendary discotheque Studio 54 and his work with the late Steve Jobs, he’s here with a serious message about the strategic importance of learning how to merge sales and marketing operations.  Sal believes that this integration

Account based marketing is a marketing discipline that, at first glance, sounds like the perfect strategy for any company with a long sales cycle and complex business proposition.  As with so many marketing strategies, much of the disciplined work involved with rolling ABM out successfully is foundational and un-sexy.  Gary Morris, CEO of Successful Channels