Jay McBain of Forrester Research says through channel marketing automation is the future of Partner Marketing

Ep. 3 – The Future of Partner Marketing

For around a year now, Jay McBain has been the Principal Analyst for Global Channels at Forrester Research, a position built upon a distinguished career partner marketing. In addition to his work with Forrester, Jay is an accomplished speaker, author and innovator in the IT industry. Named to the Top 40 Under Forty by the

Channel Edge Podcast banner Innovating For Impact In Channel Sales

Ep. 2 – Innovating For Impact In Channel Sales

Lisa Penn is the Sr. Director of Global Indirect Partners at SAP and has been working in the partner community for many years, having started her career a partner herself. Her take on the partner perspective is real and raw: “Partners will do what gives them the most comfort and gives them the most results

Channel Edge A Podcast for Channel Sales and Marketing Leaders

Ep. 1 – A Podcast for Channel Sales and Marketing Leaders

Welcome to Channel Edge; the podcast where channel leaders share success strategies, best practices and emerging trends, brought to you by 360insights, The Channel Success Platform.  This is a brand-new project for the team here at 360insights, but it has been a long time coming for this team and we’ve been wanting to make this