Ep. 45 – Liz Cope: PX Becomes CX, A Real World, Enterprise Wide Strategy Discussion

How good is your end to end partner/dealer CX, really – be honest? How do you enrich a single customer’s moment, interaction and transaction? Or as Liz Cope puts it, their “In the moment customer experience.” Everything the partner goes through from the moment that relationship is built should feel like a smooth personalized business experience.

“To our partners, the entire business experience is a brand experience.” – Liz Cope

Liz Cope is the Global Director, Marketing Operations and Technology at Ingersoll Rand. Liz is a channel marketer veteran and has used her deep domain experience to successfully build and lead multi-cultural global marketing teams responsible for digital transformation, brand strategy & activation, marketing analytics, demand gen, channel partner GTM, and channel partner program development/management.

Additionally, she has led the strategic direction of her digital platforms, marketing technologies and marketing operations at the enterprise level, enabling the B2B and B2C global marketing function to deliver growth, and an enhanced customer experience.

Join us as we discuss the importance of a great CX across all your partners/dealers’ touchpoints. Listen now:

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Click here to listen to our previous podcast episode with Theresa Caragol, “Partnering For Success.”