Ghost
Multi-Touch Incentive
Capture Mindshare
Inspired Partner Sales
Gamification & Comms
Luxury Incentive Trip
Partner Sales Points & Travel Incentive
Technology
Top 50 Global IT Vendor
Business Outcomes
- Win Mindshare & Market Share
- Increase Loyalty
- Increase Sales
- Increase Engagement
Products Used
A leading IT vendor wanted to motivate and improve loyalty in their UK and Ireland reseller channel network. Generating sales growth in the fast-paced, competitive IT industry can be competitive, though, especially with many companies trying to capture mindshare through incentive programs.
To beat the competition, the company teamed up with 360insights to design an innovative, multi-touch point incentive travel program for top achieving participants that would take earners on a luxury trip to Cape Town, South Africa.
Read on to find out how the company’s travel program lead to a 10% YoY increase in partner sales.
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“Through planning and execution our event was on point. The agenda was jam packed but with the great 360insights event management skills it ran super smooth with all attendees feeling they had been given a great experience without over doing it. The activities arranged engaged everyone well and drove them to build relationships which added to the experience.”
Global IT Vendor Client
“Amazing trip covering more than I could have expected and it was up there with one of the most amazing experiences I have ever had.”
Value-Added Reseller Trip Attendee