Providing funds to distributors, dealers and retailers to promote your product is a great idea – in theory. But in practice, it’s difficult to track how the funds are being used, or whether they’re actually effective.
If, for example, if your dealer is using your co-op funds to advertise in the Yellow Pages (because that’s what they’ve always done), there’s a good chance it’s not working for them anymore. Or if they’re placing homemade ads in local newspapers without following your graphics standards, they’re probably not presenting your brand in the best light.
Typical co-op programs experience 30% – 40% non-compliance; with 360insights, it’s 3% – 5%.
360insights helps optimize your co-op and marketing development funds (MDF) programs by digitizing the entire process for the channel, from advertising plan submissions to quality control to media monitoring. A single view of each channel advertiser’s activity, all in one place.
All-in-one co-op solution Run your entire co-op and MDF programs on a single platform, with the ability to monitor for compliance, effectiveness, and spend, while providing an easy-to-deploy process for your channel partners.
By season or product launch Help support your channel partners by providing programs targeted by season, or to promote a new product roll-out.
More effective media spend Track spending of channel partners to help ensure funds are allocated to higher performing media.
Test new media Search engine. Social. Direct mail. Email. Explore all media options to promote your brand through the channel.
Ensure compliance Maintain all co-op policies concerning ad size, graphics standards, placement, media selection, and scheduling.
Encourage program involvement Time-saving tool with simple questionnaire enables channel partner to produce effective advertising that adheres to the brand.
Media monitoring Tracking of Minimum Advertised Pricing (MAP) and Promotional MAP (PMAP), to help channel partners build compliant ads.
Pay third-party media vendors directly Co-op funds can be electronically sent to authorized third parties, helping ensure the correct amount has been allocated.
Reporting Get real-time, immediate spend breakdowns with spend type analysis to determine which media funds are being used.
CRM and ERP compatibility Integrate your program into your existing business processes for greater operational efficiency and transparency.
Quick Set Up: Channel Partner registers account on branded co-op portal
Easy Log-in: Channel Partner can log in at any time, on any device (smartphone, tablet, PC)
Personalized UX: Home page with updates on new program, claims submissions, AdBuilder
Claim Submission Checklist Channel Partner provides:
Smart Logic: Channel Partner sees only the programs for which they are eligible
Payment Method: Check, Credit, or Payment to Vendor (e.g. Publication, Printer, Production House)
Channel Marketing Manager
Constantly drowning in manual work is time consuming
Streamline operations and spend more time on strategic initiatives.
Most programs are still being run within traditional paper based methods – Creating more work, taking up more time, and generating an unorganized workplace. For the Channel Marketing Manager it’s difficult and painful to maintain. Make life easier and allocate your time and spend more effectively by implementing a more advanced platform that lets you realize the true potential of your program.
Vice President, Marketing
Spend on paper based programs is costing too much time and money
Efficiently allocate and manage spend across entire portfolio
Traditional programs are slow and falling behind, reducing the amount of real time visibility you have into your channel. Start leveraging technology and digitize co-op and MDF activities. Make your program smooth, and less dependent on manual work, freeing up resources and receiving metrics that can help you effectively allocate spend.