When you make a decision about your next channel marketing program – whether it’s about spending, timing, or location – you basically have three options:
360insights provides you with real, actionable insights into consumer behavior and sales trends by geography, distributor, retailer, and even by individual salesperson.
Powered by current market data, you’re able to make more informed decisions about every aspect of your channel programs, with answers to specific questions concerning behaviour, opinion, and sales effectiveness. You’ll know what program to run next, where and when you should run it, and how much you should spend.
Data-driven decision-making. 360insights provides answers to specific questions you have about your channel programs, so that you can plan your next channel program with confidence.
Right now. Know what’s happening when it’s happening, with dashboard views of comprehensive data on your channel programs.
Budget Allocation Get an informed perspective on how many dollars to spend to specific programs, and for which distributors, retailers, or territories.
Sales Growth Know where, when and how to promote which products to drive sales growth and expand into new territories.
Holistic view of all brands Get a complete look at sales performance by SKU, location, distributor, dealer, retailer, and customer.
Data Integrity Be assured of accuracy and consistency of market and sales data as it’s being collected to perform detailed trend analyses.
Your questions, answered.
Among them: Was anything else purchased? What is the geographic split of sales? Did the rebate have an accompanying SPIFF? What is the next buying trend? Was it a repeat purchase? How much should be allocated to consumer rebates? Did local advertising or a salesperson impact the purchase? Was a competing product being considered? Who made the purchase? Are my training & certification programs benefiting sales?
Predictive Analytics Data modelling enables you to gain an accurate perspective on future performance of channel programs.
Heat-Mapping Know where and when sales are happening, with precision.
Qualitative Findings Get a temperature check on consumer attitudes toward the brand, the product, and the reasons for buying, including influences such as price and promotion.
Quantitative Findings Get a closer look at consumer demographics by age, income, education, career, and location.