Your competitors aren’t standing still. They are continuously changing pricing and product offerings to match shifting market dynamics. So how do you tie channel incentives to these market variations?
Volume rebates are a strategic lever that can accomplish the following:
- Influence channel partner behavior
- Help focus channel partners on the latest product launch or a closeout of inventory for a discontinued product
- Provide the agility brand managers need to keep channel partners in cadence with brand product cycles and changing market dynamics