skip to main content

PROGRAM ENGAGEMENT

DRIVING PROGRAM PARTICIPATION THROUGH EFFECTIVE COMMUNICATION

ENGAGEMENT DRIVES RESULTS

In a deeply competitive environment like channel sales, Vendors and Manufacturers find themselves working hard to be heard.

To maximize partner participation in your channel incentive program, a strategy for continuous engagement with channel partners is paramount, to motivate performance and excel results.

Create a constant stream of personalized communications to keep partners engaged and your program at the forefront.

Or bring your online digital program to life through events. Implement unique, compelling and memorable events that attract, engage, immerse and reward your customers, partners and employees.

 

THE ENGAGEMENT X-FACTOR

Strategies to Add Exponential Power to Your Programs

%

Increase in engagement when gamification techniques are applied
– M2 research –

0 %

Increase in revenue from personalized and segmented email campaigns
– Campaign Monitor –

0 %

Gain in performance after implementing a new incentive travel based program, in place longer than six months
– IRF–

ALL-ENCOMPASSING ENGAGEMENT SOLUTION

Combining Channel Platforms with Comprehensive Communications

The Channel Success Platform™ enables intelligent management and optimization of channel programs. Combined with an effective engagement and communications strategy, generates increased program participation, and produces outstanding results.

Program Awareness

A multifaceted engagement strategy implemented at launch and throughout the incentive, will amplify awareness and program success.

Personalized Messaging

Tailored content relevant to the audience, delivering targeted messaging increases engagement and boosts conversions.

Brand Visibility

Developing a creative identity for an incentive program, generates visibility, encourages advocacy and elevates the brand.

Strategic Communications

Leverage the 360insights marketing support team to promote incentive programs and drive channel engagement.

Memorable Events

An impactful business experience improves positive attitudes and loyalty to a company, whilst inspiring future performance.

Gamification Boost

People are highly motivated by rewards and by adding an element of fun through gamification, the results are increased participation and higher engagement levels.

OUR EVENT SERVICES

Discover the range of Events our team delivers

Icons_Engage-Travel.svg

Incentive Travel

Incentive travel is offered as the ultimate reward, for partners who execute on their performance and deliver business objectives. Knowing there is an opportunity to receive a place on a trip, will incentivize partners to work harder, improve attitudes and inspire peers to do more.

Icons_Engage-Conference.svg

Conferences

Events, be that conferences, annual meetings, partner summits or award ceremonies, are vital as ways to communicate with partners. From launching exciting new solutions, revealing and celebrating fiscal success or setting the foundation for new ideas, a conference can keep partners engaged and help encourage brand loyalty.

Icons_Engage-Activation-Day.svg

Activation Days

An Activation Day, also known as a SPIF day, hype day, blitz or sales floor event, aims to drive brand engagement and results in a fun way. These incentive events typically see channel partners competing to win prizes by achieving set targets over a full working day. For example, high and fast sales, or a set number of meetings booked.

Icons_Engage-Launch.svg

Product Launches

A new product should drive sales, as well as market share and brand awareness to make your business profitable. Engaging partners with a product launch event, will help to successfully educate your channel network, ensuring they are passionate, knowledgeable and incentivized to sell your new product over competitive brands.

PROGRAM ENGAGEMENT STRATEGY BENEFITS

  • Accelerated growth 
  • Increases sales, conversions and revenue 
  • Improved productivity 
  • Builds brand advocacy  
  • Boosts brand awareness  

WHAT OUR CLIENTS ARE SAYING

“360 has facilitated our program, offering business solutions, marketing plans and engagement opportunities which have enabled the relationship between ourselves and our dealer network to grow and become well-established. It has enabled us to deliver over and above on all key KPIs.”

MSIRobot