Liz Cope: PX Becomes CX, A Real World, Enterprise Wide Strategy Discussion

PX Becomes CX, A Real World, Enterprise Wide Strategy Discussion | Ep. 45 – Liz Cope

  • February 20, 2020

How good is your end to end partner/dealer CX, really – be honest? How do you enrich a single customer’s moment, interaction and transaction? Or as Liz Cope puts it, their “In the moment customer experience.” Everything the partner goes through from the moment that relationship is built should feel like a smooth personalized business experience.

“To our partners, the entire business experience is a brand experience.” – Liz Cope

Liz Cope is the Global Director, Marketing Operations and Technology at Ingersoll Rand. Liz is a channel marketer veteran and has used her deep domain experience to successfully build and lead multi-cultural global marketing teams responsible for digital transformation, brand strategy & activation, marketing analytics, demand gen, channel partner GTM, and channel partner program development/management.

Additionally, she has led the strategic direction of her digital platforms, marketing technologies and marketing operations at the enterprise level, enabling the B2B and B2C global marketing function to deliver growth, and an enhanced customer experience.

Join us as we discuss the importance of a great CX across all your partners/dealers’ touchpoints. Listen now:

LISTEN TO THE ENTIRE CONVERSATION NOW:

 

If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

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Click here to listen to our previous podcast episode with Theresa Caragol, “Partnering For Success.”

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B2E is real. The lines of communication, connection & engagement from businesses to their core audience (consumers or enterprises) are being increasingly blurred

But, how do you effectively reach an audience of everyone?

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Vendors are innovating their approaches to personalization, customer journeys and much more at an incredible rate. Listen in as @Digital_KStewt shares her findings and how this is impacting CX & PX
 
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As we move into the biggest sales cycle of the year, it is critical for brands to make up for lost sales from early on in the pandemic. What are the 5 most important variables in designing your next incentive campaign?
 
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