Generate loyalty with rebates and a strong user experience

  • July 07, 2016

The rationale is simple: rebates help drive interest in a manufacturer’s products. Rebates have been used to drive consumer interest for decades by manufacturers. In fact, according to a Destination CRM report, over $76 billion in rebates are processed each year. This is a tremendous advantage for manufacturers in sales, but it does not necessarily translate to brand loyalty.

“Rebates help drive consumer interest in a manufacturer’s products.”

The current rebate model is not good enough for loyalty

The way most companies have their promotional claims programs structured, rebates can take months to be processed. This allows enough time for the consumer to become disenchanted with the brand experience. In fact, a PC Data report cited by Destination CRM found that only between 30 percent to 50 percent of rebate claims are processed. This number should be 100 percent to maximize brand loyalty.

This is an issue because the personalized relationship between manufacturer and customer has given way to consumer segments. But these rebate programs are a way to recapture that relationship.

Now, consumers buy a product, and they may redeem a rebate, but then they move on. This where incentive claim data management programs can drive a rebate revolution with innovative tracking and tracing programs for rebate claims processing. That will go a long way toward rebuilding the one-to-one customer relationship.

Tracking rebate programs

To be effective in driving brand loyalty, rebate redemption needs to be quick to prevent turning off the consumer. According to Digital Marketing Magazine, this is particularly true when manufacturers require consumers to perform several tasks to submit the rebate, then take several weeks to verify and authenticate rebate transactions. With the capability of data capture from incentive program management systems, these rebates should be processed quickly and seamlessly. Only then will the consumer begin to go beyond the transactional relationship into brand loyalty.

From a consumer perspective, the product is what they buy. But loyalty is brought about by the trust by, among other things, a positive consumer experience with the brand. This is where effectively managed rebate programs go a long way toward ensuring that consumers do not slip away.

Bottom line

Regardless of the type of rebate program used by a company, it has the potential to have a measurable impact on the consumer experience if managed properly. These promotional programs may not seem groundbreaking, but incorporating even one of them can go a long way toward stronger results.

To ensure that these incentive programs are rolled out effectively, companies need to track them properly with a centralized incentive claim data management platform.

Join the Discussion

Have something to add to this topic?

Change won’t happen overnight, and the road to prosperity isn’t smooth, but in this weeks #blog, guest writer @lmwalsh_CN from @Channelnomics expresses optimism for the future of the #channel.

Read his thoughts on resiliency and accelerated evolution.


"The biggest barrier for women is the thought that they can't have it all" - Cathy Engelbert

Join us on Monday March 8th 12pm EST as we chat with @meaghansullivan1 and others on how #womenempowerment is more critical than ever. We hope to see you there!


To celebrate #InternationalWomensDay, 360insights is hosting a panel discussion on how #womenempowerment is critical more than ever. 

Join us as we chat with three inspiring women in the channel Monday March 8th at 12pm EST at the link below.


Meet Sabrina, Offshore Operations Specialist.

We’ve introduced Sabrina as a part of our #dreamteam over on Facebook, check it out: https://hubs.ly/H0Hwg1h0

Optimizing Partner Engagement - Why It Is More Critical Than Ever #webinar recording now available. Watch and find out how you can improve your partner programs and promote loyalty in the #channel.


#ChannelTransformation #PartnerEngagement

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
September 8-11, 2020
Channel Focus
Nov 17-19, 2020
360insights Relevance