Is Your Rebate Program Built for Success?

Did you know that 75% of channel programs have a positive impact on sales but over half of them are not optimized for peak performance? Channel marketing is at a point that optimizing ROI and data-driven decision making are just as important as demand gen. The state of the industry is a challenge for channel

Why You Need a Holistic Management Platform

Your brand is your promise to your channel, to their salespeople, and to their customers. But when it comes to rebates, sales incentives (SPIFF) and MDF/co-op programs, it’s often hard for channel marketers to follow through on that promise, holistically. Rebates are often handled manually, and it can take weeks, even months, to get the

How Do You Combat Rebate Fraud?

Rebate fraud is more common than many manufacturers realize, and without a comprehensive data management platform, the process of validating claims and catching fraudsters can be extremely challenging for manufacturers and distributors. According to a 360insights led study, fraud accounts for approximately 4 to 7 percent annually of channel marketing spend. A significant amount. In

Maximize Customer Participation With Rebates

Today’s consumers can be your most vocal advocates – or detractors. It all depends on how you choose to have them interact with your brand. How you send their payment, how you speak with them, how you design your program, these are all components that affect if a consumer has a great experience with your brand. Your rebate

Get Coordinated With Your Rebate Programs

A program without coordination is a program indifferent from its competitors. Not only is it a decentralized approach to administering channel marketing programs, but it narrows the opportunity for a program to be truly effective. Rebate programs should be carefully curated, having effective communication internally across teams and externally to consumers, they should align with

Mobile Integration: A Strategy For Success

Technology in more recent years has played a substantial role in the way businesses and consumers function. It’s all about ease and convenience. Especially in the world of rebates. Mobile integration has become a revolutionary factor within the new age. In a SalesForce study it was revealed that “the use of mobile marketing is multiplying year

5 Pillars to Fuel Customer Loyalty

It’s no secret that loyal customers are the reason behind successful businesses. Having customers who continually purchase from your brand and recommend your services/products to their friends are people that enrich your reputation and revenue. Building these loyal customers however, has proven to be more and more difficult as time progresses. We live in a consumer

The Rebate Journey Infographic

Providing a rebate isn’t just about rewarding a customer, it’s about creating a connection with your consumers that will last. From the moment a customer purchases your product to well after they receive it, the experience they have with your brand will determine if they re-purchase or promote your product. It’s then crucial that the

The State of Channel Marketing Infographic

With the emergence of technology in the incentive world, the functionality and capabilities of a channel marketing program have altered dramatically. Channel marketers understand that technology is critical for channel success. Because it not only relieves channel marketers from the horrendous administrative responsibilities but also strengthens program structure, provides insight and maximizes revenue. In a