Providing a rebate isn’t just about rewarding a customer, it’s about creating a connection with your consumers that will last. From the moment a customer purchases your product to well after they receive it, the experience they have with your brand will determine if they re-purchase or promote your product. It’s then crucial that the
With the emergence of technology in the incentive world, the functionality and capabilities of a channel marketing program have altered dramatically. Channel marketers understand that technology is critical for channel success. Because it not only relieves channel marketers from the horrendous administrative responsibilities but also strengthens program structure, provides insight and maximizes revenue. In a
Several years ago, the process of redeeming a rebate was lengthy and cumbersome for consumers. It was considered “best practice” to make a rebate difficult to attain by creating challenges and barriers. Today, many rebate programs still hold those same traditional complexities, requiring customers to physically mail-in forms, provide copies of numerous documents, and wait
Today, many channel marketers lack the planning resources needed to sky rocket their rebate programs performance. Too many programs are broken, falling into breakage and dwindling customer retention rates. It just takes one search on Twitter to know that while rebates are still heavily used today by a multitude of brands, the experience still leaves
Incentive breakage has been a favourable tactic used for years by organizations that attempt to remain within budget. As time progresses however, and with a large influx of customer complaints, terrible reviews, and loss of brand trust, budgeting for breakage in a rebate program has become outdated, useless, and a publicly discrediting relic of the
Companies lose out on billions of dollars every year through their incentive programs as a result of duplicate claims, inconsistent invoices, misinterpreted program requirements, and much more. Without a proper process for review, fraud or misinterpreted claims in your rebate program can detrimentally impact your bottom line and damage your credibility. In order to reduce
When it comes to complaints and dissatisfied customers in regards to your rebates program, brands are aware that there is a limited window of opportunity to retain that customer and turn their bad experience into a good one. Automated tools can help deflect the majority of issues and connecting through social media can ease tension,
Every once in a while a technology comes along that makes us think back and wonder how we ever lived without it.
Few things can frustrate a person accustomed to working within a digital landscape more than having to step into the world of paper to complete a simple process.
Holly Oegema is a student in Software Engineering studying at the University of Waterloo. Currently she is working on the 360Insights development team as an intern. It’s a great day. The sun is shining, the birds are singing and you just bought a brand new Thingamajing 3000. You come home and eagerly rip it out