Several years ago, the process of redeeming a rebate was lengthy and cumbersome for consumers. It was considered “best practice” to make a rebate difficult to attain by creating challenges and barriers. Today, many rebate programs still hold those same traditional complexities, requiring customers to physically mail-in forms, provide copies of numerous documents, and wait
Today, many channel marketers lack the planning resources needed to sky rocket their rebate programs performance. Too many programs are broken, falling into breakage and dwindling customer retention rates. It just takes one search on Twitter to know that while rebates are still heavily used today by a multitude of brands, the experience still leaves
Incentive breakage has been a favourable tactic used for years by organizations that attempt to remain within budget. As time progresses however, and with a large influx of customer complaints, terrible reviews, and loss of brand trust, budgeting for breakage in a rebate program has become outdated, useless, and a publicly discrediting relic of the
Companies lose out on billions of dollars every year through their incentive programs as a result of duplicate claims, inconsistent invoices, misinterpreted program requirements, and much more. Without a proper process for review, fraud or misinterpreted claims in your rebate program can detrimentally impact your bottom line and damage your credibility. In order to reduce
When it comes to complaints and dissatisfied customers in regards to your rebates program, brands are aware that there is a limited window of opportunity to retain that customer and turn their bad experience into a good one. Automated tools can help deflect the majority of issues and connecting through social media can ease tension,
Every once in a while a technology comes along that makes us think back and wonder how we ever lived without it.
Few things can frustrate a person accustomed to working within a digital landscape more than having to step into the world of paper to complete a simple process.
Holly Oegema is a student in Software Engineering studying at the University of Waterloo. Currently she is working on the 360Insights development team as an intern. It’s a great day. The sun is shining, the birds are singing and you just bought a brand new Thingamajing 3000. You come home and eagerly rip it out
Offering a big rebate can get consumer attention, but not always in a good way. Rebate fraud can pose major problems for brands trying to move out old stock of products, gain momentum for something new or simply expand a revenue stream.
Holly Oegema is a student in Software Engineering studying at the University of Waterloo. Currently she is working on the 360Insights development team as an intern. What comes to mind when you hear ‘Sales Channel’? Do you imagine sitting in a dimly lit room late at night and turning the television on to reveal an