Why You Need an Automated Vendor

In a recent IDG Research study on channel marketing, the top challenges faced by channel marketing leaders were uncovered, one of them being tool and system related. It was revealed that many brands aren’t equipped with the tools they need in order to grow their program. It can be difficult running an incentive program; running

Maximize Customer Participation With Rebates

Today’s consumers can be your most vocal advocates – or detractors. It all depends on how you choose to have them interact with your brand. How you send their payment, how you speak with them, how you design your program, these are all components that affect if a consumer has a great experience with your brand. Your rebate

Get Coordinated With Your Rebate Programs

A program without coordination is a program indifferent from its competitors. Not only is it a decentralized approach to administering channel marketing programs, but it narrows the opportunity for a program to be truly effective. Rebate programs should be carefully curated, having effective communication internally across teams and externally to consumers, they should align with

Mobile Integration: A Strategy For Success

Technology in more recent years has played a substantial role in the way businesses and consumers function. It’s all about ease and convenience. Especially in the world of rebates. Mobile integration has become a revolutionary factor within the new age. In a SalesForce study it was revealed that “the use of mobile marketing is multiplying year

5 Pillars to Fuel Customer Loyalty

It’s no secret that loyal customers are the reason behind successful businesses. Having customers who continually purchase from your brand and recommend your services/products to their friends are people that enrich your reputation and revenue. Building these loyal customers however, has proven to be more and more difficult as time progresses. We live in a consumer

The Rebate Journey Infographic

Providing a rebate isn’t just about rewarding a customer, it’s about creating a connection with your consumers that will last. From the moment a customer purchases your product to well after they receive it, the experience they have with your brand will determine if they re-purchase or promote your product. It’s then crucial that the

The State of Channel Marketing Infographic

With the emergence of technology in the incentive world, the functionality and capabilities of a channel marketing program have altered dramatically. Channel marketers understand that technology is critical for channel success. Because it not only relieves channel marketers from the horrendous administrative responsibilities but also strengthens program structure, provides insight and maximizes revenue. In a

Build Brand Advocates With Your Rebate Program

Several years ago, the process of redeeming a rebate was lengthy and cumbersome for consumers. It was considered “best practice” to make a rebate difficult to attain by creating challenges and barriers. Today, many rebate programs still hold those same traditional complexities, requiring customers to physically mail-in forms, provide copies of numerous documents, and wait