The Rebate Journey Infographic

Providing a rebate isn’t just about rewarding a customer, it’s about creating a connection with your consumers that will last. From the moment a customer purchases your product to well after they receive it, the experience they have with your brand will determine if they re-purchase or promote your product. It’s then crucial that the

The State of Channel Marketing Infographic

With the emergence of technology in the incentive world, the functionality and capabilities of a channel marketing program have altered dramatically. Channel marketers understand that technology is critical for channel success. Because it not only relieves channel marketers from the horrendous administrative responsibilities but also strengthens program structure, provides insight and maximizes revenue. In a

Build Brand Advocates With Your Rebate Program

Several years ago, the process of redeeming a rebate was lengthy and cumbersome for consumers. It was considered “best practice” to make a rebate difficult to attain by creating challenges and barriers. Today, many rebate programs still hold those same traditional complexities, requiring customers to physically mail-in forms, provide copies of numerous documents, and wait

Rebates Reinvented

Today, many channel marketers lack the planning resources needed to sky rocket their rebate programs performance. Too many programs are broken, falling into breakage and dwindling customer retention rates. It just takes one search on Twitter to know that while rebates are still heavily used today by a multitude of brands, the experience still leaves

How to Catch Fraud in Your Incentive Program

Companies lose out on billions of dollars every year through their incentive programs as a result of duplicate claims, inconsistent invoices, misinterpreted program requirements, and much more. Without a proper process for review, fraud or misinterpreted claims in your rebate program can detrimentally impact your bottom line and damage your credibility. In order to reduce

The Benefits Of the Online Rebate

Holly Oegema is a student in Software Engineering studying at the University of Waterloo. Currently she is working on the 360Insights development team as an intern. It’s a great day. The sun is shining, the birds are singing and you just bought a brand new Thingamajing 3000. You come home and eagerly rip it out