Extracting-Extra-Business-Value-From-Your-Channel-Programs

Extracting Extra Business Value From Channel Programs

Is your organization aligned around how to best realize optimal business value from your channel programs? According to Forrester’s latest report, Forrester Tech Tide: Channel Software Q1, defining and aligning around such an understanding is an initiative that is worth more focus than ever as emerging technologies make it easier to realize and measure return

Three Features Your Rebate Vendor Should be Providing

Your incentive vendor should be ensuring your brand is fully integrated into the rebate experience. No interaction means that the brand loses a vital opportunity to connect with the consumer during redemption. They should also be providing you with industry expertise in building promotions and programs, so you can build brand advocates. To ensure you’re

Top Trends In Sales Incentive Fraud

It’s no secret that fraud detracts a significant amount from your channel marketing budget, not to mention it affects your brand’s credibility with potential customers. For many, it’s a constant struggle. According to industry insights, the estimated fraud in an incentive campaign is 2.5% of total claims. With an average of 15,000 claims a week,

Turn Your Incentive Program into a Competitive Advantage

Sales incentives are an enormously valuable tool available to sales and marketing executives to help increase revenue and brand loyalty. They’re designed to create a demand and stimulate an action to buy. If executed properly, a sales incentive program can be a substantial competitive advantage for your company. Yet the fundamental problem still exists: sales