Reward breeds motivation. So it makes sense for companies to spend on promotional programs because good ones can make a difference.
While that is simple enough, deploying these programs and managing them properly is another story altogether.
The challenge is also deciding which type of promotional program works best.
Listed below are three types of programs:
Short-term incentive programs are promotional programs that may last only a few days, but they can make a big difference.
Ongoing incentive programs are seasonal or focus on special events and tend to be great short-term sales growers.
Specialized incentive programs are designed to improve your brand sentiment for representatives in the sales channel.
These promotional programs may not seem groundbreaking, but incorporating even one of them can go a long way toward stronger results.
Tune in next time for more on the value of promotional programs.