There are several steps manufacturers should take to model their incentive and consumer rebate programs.
These steps should focus on implementing flexible modules, enhancing analytics and visibility, quick claims validations, exceptional customer service and audits for fraud reduction and compliance. All these factors should combine to increase top-line revenue growth, promote greater channel and partner engagement and improve brand management and integrity.
Among those steps, the four 360 pillars – visibility, flexibility, engagement and validation – are the basic tenets that every incentive program needs. These pillars enable us to leverage our analytics to improve auditing, platform flexibility, channel engagement and value propositions.
For more information on the four 360insights pillars, tune in next time.