You know that sales incentives boost results for your business, but how much insight do you really have into these programs? Today, we’re looking at three areas of importance if you want to maximize the impact of your incentives.
Above all, you need to know who takes advantage of these sales incentives. Identifying top performers can help you discover best practices and get more out of your channel.
Next, find out what products are linked to the most incentive claims. This will allow you to connect the dots between your business objectives and the perfect incentives that motivate sales through the channel.
Finally, decide what other goals your campaign could be serving. Could you be collecting consumer feedback or perhaps ideas for training resellers? Consider each incentive claim as an opportunity to help you gather insights that will help your company grow sales and reduce costs.