Sandra Glaser Cheek - Building From A Clean Slate Pt.1

Building From A Clean Slate Pt.1: Sandra Glaser Cheek Ep. 46

  • March 20, 2020

If you could build a program any way you want, what would you do? Would you change everything? Or would you tweak what you have? This is a question many ask on a regular basis, but historically few have been able to act at will. Join us as Sandra Glaser Cheek, veteran Channel Chief, discusses the strategy behind making sweeping changes, and to no one’s surprise, data and measurement play a big role.

A proven leader with a reputation for innovation and inspiration, Sandra is a seasoned executive with a track record of driving strategies that build successful partnering practices across various disciplines, including sales, marketing, strategy and business development. Take a listen now to part one of two episodes where Sandra discusses the strategy for what it takes to maximize program results. And next week, join us for part II as we follow up Strategy with Program Execution.



If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunesStitcher RadioGoogle Play or Spotify.
Listen on Google Play Music

Click here to listen to our previous episode with Erin Sullivan, “Breaking Boundaries for Future Generations.”

Join the Discussion

Have something to add to this topic?

Do you know the impact a successful channel incentive program can have on your business? Learn about all the benefits of an incentive program in our newest blog.

Read all about it here:

#Salesincentives #ChannelIncentives #ChannelEngagement

What makes a successful partner program?

Listen to the new episode of #ChannelEdge with Taylor Macdonald, SVP of Channel Sales at @sageintacct to learn the thought process and steps to build a successful partner program.

Listen to the full episode:

Meet Dave, Risk Manager.

We’ve introduced Dave as a part of our #dreamteam over on Facebook, check it out:

#employeespotlight #careers #bestworkplaces

How are you enabling your partners?

Learn some tips and insights from @forrester @MariaChien and our own @StevenKellam6 on how to improve your partner #marketingenablement and #investments, in our latest interactive dialog.

Watch it in full here:

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
September 8-11, 2020
Channel Focus
Nov 17-19, 2020
360insights Relevance