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channel incentives

INCENTIVE SERVICES

EXPERIENCE MATTERS — AND WE BRING IT!

We know incentives, we know channels and we know how to create synergy between the two using a data-driven approach. Along with the variety of effective incentive solutions available on our Channel Success Platform™, you get a variety of Incentive Services to help you manage complex programs. Our team of channel experts, technologists, data scientists and business leaders provide a wide breadth of knowledge and expertise to drive meaningful insights and better results.

360insights ensures that each and every incentive claim is processed with speed, accuracy and security – freeing up your team’s time and resources.

[-] Challenge

Reviewing and auditing incentive claims, which includes program rules and compliance checks, can be time consuming and is often viewed as a non-core activity by sales and marketing organizations. As the volume of incentive claims grow, resources disappear. Can you really afford the risk of random checks or not reviewing incentive claims at all?

[+] Solution

Whenever companies offer a cash incentive you can be assured bad actors will find their way into the mix. It just makes sense to have a third party audit claims to ensure they adhere to corporate and program guidelines. 360insights can act as that third party providing incentive claims auditing services. Whether it’s auditing all or a sample of your claims, we’ll ensure your program policies are adhered to, you achieve compliance and meet your cycle time metrics.

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claims auditing

Non-compliance can create big problems and fines for companies. Combine this with bad actors using the latest technology to attack incentive programs, and it’s clear you need to protect yourself.  360insights uses best-in-breed data analytics to detect and prevent non-compliance and fraud to keep your incentive programs running smoothly and securely.

[-] Challenge

Even with the best claim auditors (we know – we’ve got them) reviewing our claims, you’re likely to be losing 5% to 8% to fraud. Why? Criminals are getting smarter and using the latest methods and technologies. That means you have to counter with advanced data science and the best people in the business.

[+] Solution

360insights deploys data science side by side with traditional claims auditing. Applying predictive analytics and leveraging the right data to follow trends ensures fraudulent activity is prevented. Not only does our team of experts and data scientists review massive amounts of data to prevent fraud, if incentive fraud occurs, we know how to work with your internal teams and law enforcement to investigate and bring it to a successful resolution.

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incentive fraud

Your channel shouldn’t have to wait to be rewarded. They also should have a variety of reward options to choose from, including charitable donations, reloadable cards, checks, ACH and more. That’s why 360insights’ rapid Global Payment Services provides a robust line-up of payment tools and options to keep people happy and motivated.

[-] Challenge

Keeping your sales channel motivated and excited requires compelling reward options that can be issued quickly and easily. Whether you need to debit a card for a SPIFF or issue an ACH for a volume incentive rebate, 360insights has got you covered.

[+] Solution

360insights offers a wide array of reward options including open- and close-ended cards, gift cards, online payments and even checks when necessary. Our payment options are convenient to use, customizable and operationally effective. Best of all, our technology is PCI compliant, ensuring all personal information is always stored securely.

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incentive payments

360insights’ Customer Care is an extension of your team – to help with any part of your channel incentive program at any time of day or night.

[-] Challenge

Customer care allows sales and marketing professionals to focus on their jobs. Our support representatives are a natural extension of your team. Through email, online and phone, our Customer Care offers an unparalleled user experience because our support representatives care about your channel as much as you do.

[+] Solution

360insights provides you with branded phone answering, chat and email for a seamless interaction with your sales channel. We also offer an online ticket tracking system which provides real-time visibility into problem resolution activity. We produce a superior channel and/or consumer experience that increases engagement, utilization and loyalty.

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incentive support

Incentivized Learning brings together online learning with a rewards scheme – encouraging training to upskill, improving knowledge – all while being rewarded after achieving successful training outcomes.

[-] Challenge

Keeping partners passionate about your products and services and to remain top of mind within a competitive landscape can be challenging. Creating well-trained staff to provide high quality, credible and informative customer service, in addition to influencing sales conversions within the buyer’s journey, is needed for overall business success. 360insights can deliver all of this.

[+] Solution

360insights offers online incentives training that’s easily accessible from anywhere. This top tier incentive training facilitates personalization by utilizing adaptable and customizable content that is relevant to each individual user, while also rewarding individuals for successful completion of training. By incentivizing through desirable rewards and giving them the correct knowledge-based tools, partners will be fully engaged and educated about a vendor/manufacturer’s product and services. This will offer partners improved productivity, increase sales and create more opportunities in Up-Selling, Cross-Selling and On-Selling to other products.

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Program Engagement occurs when the goals of the program align with the goals of the users participating. As the glue that bonds the program and the participants together through shared objectives, an effective program engagement strategy will determine the success of a channel incentive program.

[-] Challenge

As a vendor or manufacturer, the aim is to have a group of proactive and enthusiastic channel partners that take an active interest in achieving the brand’s success. An incentive program is a mechanism to motivate partners to engage in certain behaviors and should be designed to deliver specific business results. However, if there’s no awareness of a program or it isn’t created to appeal to partners who want to participate, the overall program will fail. How can this be avoided?

[+] Solution

At 360insights our team of Program Engagement experts will focus on establishing a strategy that will complement your channel incentive program and will connect with partners more effectively. Successful solutions include creating a brand identity that is tailored to each channel program to inspire, excite and encourage the audience to participate in a positive way, Innovative designs and dynamic web assets can help bring that brand identity to life. Utilizing effective tailored messaging and tools such as branded and segmented emails, SMS campaigns, video, social media platforms and gamification strategies can better communicate with partners to educate, motivate and drive advocacy. Our team of Event Managers are on hand to help build relationship between the brand and their partners, through interactive and immersive live events (virtual or in person), which includes, Incentive Travel, Activation / SPIF / Hype Days, Product launches or Conferences, expos and award ceremonies.

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channel incentives

WHAT OUR CLIENTS ARE SAYING

“The (360insights) reporting enabled the sales team to actively compete in growing their accounts, and we had one customer whose sales increased by 200% and many others that had over 100% increases.” 

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