MDF & CO-OP ADVERTISING

TAKE CONTROL AND DRIVE PROGRAM ENGAGEMENT

TAKE CONTROL OF FUNDING PROGRAMS

360insights Market Development Funds (MDF) module allows brands to achieve deeper distributor and reseller engagement with intuitive, accessible and simplified funds management.

Business users can take control and make business rules, workflow and messaging changes through an intuitive administrative interface. Users can easily submit claims and track them through to payment.

Ensure compliance, reduce risk and administrative burden with an efficient and easily scalable platform equipped to manage fund allocation and traceability.

INTENDED AUDIENCE

DISTRIBUTOR

DISTRIBUTOR

RESELLERS

INTENDED AUDIENCE

DISTRIBUTOR

DISTRIBUTOR

RESELLERS

SALES ASSOCIATE

CONSUMER

MDF & CO-OP ADVERTISING ADDRESSABLE BEHAVIORS

Let Business Users Take Control — Reduce Risk & Ensure Compliance

MAKE A CHANGE

Configurable

Business User Control

Adaptable

Stop going back to the vendor every time you need to make a change to your MDF & co-op advertising programs and take control. Configure new programs or adapt existing ones with ease.

Global

User Engagement

Intuitive UX

MDF & CO-OP ADVERTISING FEATURES

Flexible Funds Management – boost reseller engagement, while decreasing expense with increased efficiency.
Account Planning – encourage reseller participation and get the most out of your market development funds.
Dashboard Reporting – access and create real-time reports configured to your specifications and plan for future marketing campaigns.
Analytics & Segmentation–select and fine-tune demographics for marketing initiatives.

MDF & CO-OP ADVERTISING BENEFITS

Program Flexibility – Easily fit the solution to match branding, localization and MDF & co-op advertising funding structure.
Integrate Across Channel – Get a holistic view on market development funds spending and lift through integration and data exchange across multiple platforms.
Increase Productivity – automate approvals, claims and payments to easily manage joint cooperative advertising programs.
Optimize Fund Allocation – Gain full visibility into marketing activities and expenditures to improve ROI.

ASSOCIATED SUPPORT SERVICES

Claims Processing

Risk & Compliance

Incentive Payments

Customer Care

WHAT OUR CLIENTS ARE SAYING

“The (360insights) reporting enabled the sales team to actively compete in growing their accounts, and we had one customer whose sales increased by 200% and many others that had over 100% increases.”