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Ghost Brand Advocates Engagement Strategies Exceeded Sales Captured Mindshare Points Based Rewards
Incentives & Rewards - Points Rewards Program

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Consumer Durables

Consumer Durables

Footwear and Sports Apparel Manufacturer

Business Outcomes

  • Increase Sales
  • Increase Engagement
  • Increase Mindshare & Market Share

Products Used

The Challenge

A leading national footwear and sports apparel manufacturer was seeking to transform retail sales associates into passionate brand advocates. The year-long incentive program captured the attention of the client’s younger salesforce by promoting premium products and offering compelling rewards. With features like in-store leaderboards and a unique "Mystery Shopper" strategy, the program increased engagement and sales activity. As a result, the client saw a 12% Year-On-Year sales increase, exceeded sales goals by 20%.

Learn how they successfully replicated the program across additional retail chains, marking notable success in a competitive market.

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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder