State of Co-Marketing Funds Management

Launching or refining a Market Development Funds (MDF) or Cooperative (Co-Op) program can be daunting. We simplify this by providing key insights based on solid data on how partners successfully utilize MDF and Co-Op programs to inform and improve your strategy.

We’re going to walk through the “what”:

• Differences between MDF and Co-Op
• Program preference by industry

And the “how”:

• Eligibility criteria
• Pre-approval and claim submission
• Reimbursement processes

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