State of the Channel

The Current State of the Channel. Larry Walsh Episode 54

  • July 07, 2020

Larry Walsh joins us for an update on the Current State of the Channel as the Covid-19 pandemic continues to progress. In this episode, Larry shares how businesses are evolving and adapting their Go-to-Market (GTM) models, and how generational differences are influencing those changes.

Most importantly, in this episode, you can hear LARRY WALSH ADMIT HE WAS WRONG (just having a little fun with him)!

Listen in as Larry Walsh and your host Steven Kellam discuss how CFO’s are influencing how/where channel management funds are allocated and utilized. How companies have adapted communications with customers and where data fits in the new world.

What changes are temporary and which will last? Our guest and host have a hearty discussion about this and why some companies are thriving while others struggle.

LISTEN TO THE ENTIRE CONVERSATION NOW:

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher RadioGoogle Play or Spotify.

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Click here to listen to our previous episode with Kristine Stewart, Achieving Channel Success in a XaaS economy

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Do you know the impact a successful channel incentive program can have on your business? Learn about all the benefits of an incentive program in our newest blog.

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What makes a successful partner program?

Listen to the new episode of #ChannelEdge with Taylor Macdonald, SVP of Channel Sales at @sageintacct to learn the thought process and steps to build a successful partner program.

Listen to the full episode: https://hubs.ly/H0L2kGx0

Meet Dave, Risk Manager.

We’ve introduced Dave as a part of our #dreamteam over on Facebook, check it out: https://hubs.ly/H0L44j90

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