State of the Channel

The Current State of the Channel. Larry Walsh Episode 54

  • July 07, 2020

Larry Walsh joins us for an update on the Current State of the Channel as the Covid-19 pandemic continues to progress. In this episode, Larry shares how businesses are evolving and adapting their Go-to-Market (GTM) models, and how generational differences are influencing those changes.

Most importantly, in this episode, you can hear LARRY WALSH ADMIT HE WAS WRONG (just having a little fun with him)!

Listen in as Larry Walsh and your host Steven Kellam discuss how CFO’s are influencing how/where channel management funds are allocated and utilized. How companies have adapted communications with customers and where data fits in the new world.

What changes are temporary and which will last? Our guest and host have a hearty discussion about this and why some companies are thriving while others struggle.

LISTEN TO THE ENTIRE CONVERSATION NOW:

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher RadioGoogle Play or Spotify.

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Click here to listen to our previous episode with Kristine Stewart, Achieving Channel Success in a XaaS economy

Join the Discussion

Have something to add to this topic?

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LISTEN NOW: 
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Gone (for now) are the days of live events and group networking. Bring on the digital experiences that produce frictionless engagement. But who is actually measuring the success of these programs?
 
Explore this in our latest blog post:
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Data indicate it’s a tale of two channels when it comes to digital transformation as we move through the Covid-19 pandemic. Our latest podcast unpacks this and explores the way forward.
 
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