State of the Channel

The Current State of the Channel. Larry Walsh Episode 54

  • July 07, 2020

Larry Walsh joins us for an update on the Current State of the Channel as the Covid-19 pandemic continues to progress. In this episode, Larry shares how businesses are evolving and adapting their Go-to-Market (GTM) models, and how generational differences are influencing those changes.

Most importantly, in this episode, you can hear LARRY WALSH ADMIT HE WAS WRONG (just having a little fun with him)!

Listen in as Larry Walsh and your host Steven Kellam discuss how CFO’s are influencing how/where channel management funds are allocated and utilized. How companies have adapted communications with customers and where data fits in the new world.

What changes are temporary and which will last? Our guest and host have a hearty discussion about this and why some companies are thriving while others struggle.


Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher RadioGoogle Play or Spotify.

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Click here to listen to our previous episode with Kristine Stewart, Achieving Channel Success in a XaaS economy

Join the Discussion

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What happens in the Channel in 2021? How do we learn from 2020?Please take a listen to our #ChannelEdge discussion with 360insights CEO @jayatkins, as he shares what he learned from 2020 and what to expect for 2021. 

Listen here:

#podcast #channeltrends

As the channel becomes more decentralized, vendors are under more pressure and are competing for share of voice and mindshare across an ever more varied channel eco-system. Is there a solution?

Our latest blog suggests there is, read on to find out:

Meet Kristy, Program Manager.
We’ve introduced Kristy as a part of our #dreamteam over on Facebook, check it out:
#employeespotlight #careers #bestworkplaces

Want to accelerate your customer experience and markets by offering smarter, automated buyer promotions? 

You may find this success study showing how one brand achieved it insightful.

Read it here:

#casestudy #SuccessStory

The #OTAlumni Association Council is excited to announce the first 2021 speaker series: an evening all about workplace culture with @travisdutka, Culture Curator at @360insights and @OT_FBIT alumnus!

Register now:

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