State of the Channel

The Current State of the Channel. Larry Walsh Episode 54

  • July 07, 2020

Larry Walsh joins us for an update on the Current State of the Channel as the Covid-19 pandemic continues to progress. In this episode, Larry shares how businesses are evolving and adapting their Go-to-Market (GTM) models, and how generational differences are influencing those changes.

Most importantly, in this episode, you can hear LARRY WALSH ADMIT HE WAS WRONG (just having a little fun with him)!

Listen in as Larry Walsh and your host Steven Kellam discuss how CFO’s are influencing how/where channel management funds are allocated and utilized. How companies have adapted communications with customers and where data fits in the new world.

What changes are temporary and which will last? Our guest and host have a hearty discussion about this and why some companies are thriving while others struggle.


Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher RadioGoogle Play or Spotify.

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Click here to listen to our previous episode with Kristine Stewart, Achieving Channel Success in a XaaS economy

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Can the power of influencer programs be translated into a B2B/B2E environment? @lmwalsh2112 offers insight into the new ways B2B brands are leveraging influencer programs as the next big thing to move the channel!

#channelexperience #channelmarketing

This is going to be an epic conversation about channel disruption - what could Tesla and roofers possibly have to do with the future of partnerships, ecosystems, and indirect sales? You will need to tune in to Steve Kellam at @360insights and I on 11/11 @ 2pm ET to get the scoop.

Today we are proud to announce that our organization has been named on the 2020 list of #BestWorkplaces for Today's Youth by @GPTW_Canada!

#GPTW #Canada

Don’t miss our #webinar featuring 360’s Marketing SVP Steven Kellam and guest speaker Jay McBain, Principal Analyst at Forrester Research as they talk Channel Disruption. Sign up to find out more. #ChannelTransformation #ChannelDisruption #NewNormal #Tesla

From her front row seat, @HeatherTenuto shares her thoughts on what’s happening in #ChannelSales and #ChannelMarketing. She shares four core ideas for improving #ChannelEngagement and #PartnerExperience
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