status based incentive

Status Based Incentive Programs Infographic | 360insights

  • December 09, 2016

How much of a role does engaging your channel play in the success of your brand? Are there still unexplored blue oceans that you have been missing? This Harvard Business Review article revealed “companies who hired a dedicated channel manager to manage their third-party distribution relationships within the last five years reported a 11.1% average increase in top-line revenue growth as a result of that hire.” Status based incentive programs also play a key role in keeping distribution relationships engaged.

If your brand is already sold on the value of dedicating resources toward marketing to the channel, you may want to consider the oft-overlooked sales managers at the distributor level and status based incentive programs to keep them engaged.

The problem is one of competing incentives. At the distributor level, sales managers have internal targets they are responsible for delivering and as with other areas of the channel, brands need to carefully consider their strategy in this war for attention.

status-based incentive programs can keep distributors engaged.

Join the Discussion

Have something to add to this topic?

Data indicate it’s a tale of two channels when it comes to digital transformation as we move through the Covid-19 pandemic. Our latest podcast unpacks this and explores the way forward.
 
Listen here: 
https://okt.to/5D7Xu3  

#channelstrategy #channelsales

Retail is back! Which incentives will smart retail leaders use to help guide, enable and support them to win big on the upswing? Steven Kellam shares some insight in his latest blog post.
 
READ HERE:
https://okt.to/tfLRnr
 
#channelsales #channelmarketing

Today is the day! Remember to tune in https://okt.to/y8lAiP to our live #webinar re: The Charitable Giving Solution at 2:00pm ET. #beyondgiving

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA