Steven Kellam, Former CCI President, Joins 360insights

  • April 03, 2018

WHITBY, ON. (April 3, 2018) – 360insights, a global channel incentives leader offering rebate processing, SPIFF programs, co-op advertising and channel analytics, announced today its appointment of Steven Kellam to the position of Vice President of Global Alliances.

Steven Kellam joins 360insightsMr. Kellam, the former President of CCI, which was recently acquired by Zyme and consolidated into E2Open, will be responsible for establishing strategic relationships to drive revenue and expand the reach of 360insight’s Channel Success Platform.

“ Steven Kellam is a natural fit for where we’re going,” said 360insight’s founder and CEO, Jason Atkins.  “His background in channel incentives, especially in MDF and co-op advertising, coupled with his knowledge of the channel software ecosystem will be put to work to drive value for 360insights. Alliances have the potential to create great growth through leveraging the benefits of a fully-integrated channel incentive platform.”

Steven brings decades of experience as a respected leader in channel incentives and marketing and a comprehensive, end-to-end understanding of what it takes for brands to succeed selling through complex sales channels.

“I’m excited to join a rapidly growing channel incentives company,” said Mr. Kellam, “I believe alliances offer great potential to accelerate 360insight’s growth and I’m happy to have the opportunity to be a part of it.”

Mr. Kellam joins 360insights from E2Open where he served as President of CCI, the MDF and co-op advertising business. At E2Open, Steven led efforts to form alliances across the channel software market. Under Steven’s leadership the CCI group grew its MDF and co-op advertising business, expanded its solutions offering across its product suite, utilizing channel incentives and marketing to position for the long-term.

Join the Discussion

Have something to add to this topic?

B2E is real. The lines of communication, connection & engagement from businesses to their core audience (consumers or enterprises) are being increasingly blurred

But, how do you effectively reach an audience of everyone?

https://okt.to/OSXdtU

#channelmarketing #cx #px #b2e

Our live #webinar on raising the bar on MDF/Co-Op is tomorrow at 2:00PM ET. Don’t miss it. Today is your last chance to sign up https://okt.to/XEi4So  #MDFCoOpNewNorm #MDFCoOpTrends

Vendors are innovating their approaches to personalization, customer journeys and much more at an incredible rate. Listen in as @Digital_KStewt shares her findings and how this is impacting CX & PX
 
LISTEN NOW: 
https://okt.to/e4lDfS

#channelmarketing #channelsales

As we move into the biggest sales cycle of the year, it is critical for brands to make up for lost sales from early on in the pandemic. What are the 5 most important variables in designing your next incentive campaign?
 
Find out:
https://okt.to/03XYvT
 
#channelmarketing

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA