Steven Kellam, Former CCI President, Joins 360insights

  • April 03, 2018

WHITBY, ON. (April 3, 2018) – 360insights, a global channel incentives leader offering rebate processing, SPIFF programs, co-op advertising and channel analytics, announced today its appointment of Steven Kellam to the position of Vice President of Global Alliances.

Steven Kellam joins 360insightsMr. Kellam, the former President of CCI, which was recently acquired by Zyme and consolidated into E2Open, will be responsible for establishing strategic relationships to drive revenue and expand the reach of 360insight’s Channel Success Platform.

“ Steven Kellam is a natural fit for where we’re going,” said 360insight’s founder and CEO, Jason Atkins.  “His background in channel incentives, especially in MDF and co-op advertising, coupled with his knowledge of the channel software ecosystem will be put to work to drive value for 360insights. Alliances have the potential to create great growth through leveraging the benefits of a fully-integrated channel incentive platform.”

Steven brings decades of experience as a respected leader in channel incentives and marketing and a comprehensive, end-to-end understanding of what it takes for brands to succeed selling through complex sales channels.

“I’m excited to join a rapidly growing channel incentives company,” said Mr. Kellam, “I believe alliances offer great potential to accelerate 360insight’s growth and I’m happy to have the opportunity to be a part of it.”

Mr. Kellam joins 360insights from E2Open where he served as President of CCI, the MDF and co-op advertising business. At E2Open, Steven led efforts to form alliances across the channel software market. Under Steven’s leadership the CCI group grew its MDF and co-op advertising business, expanded its solutions offering across its product suite, utilizing channel incentives and marketing to position for the long-term.

Join the Discussion

Have something to add to this topic?

Wondering how you can sell in the COVID shortened sales cycle?

Learn tips on what you can do to secure your #sales with Taylor Macdonald, SVP of Channel Sales at @Sageintacct, in the new episode of #ChannelEdge.

Listen to the full episode here: https://hubs.ly/H0L2kVf0

Do you know who is the most impactful person in the buyer's journey?

Unpack the #buyer’sjourney and its relation to #marketingenablement and #investments with @forrester's @MariaChien and our own @StevenKellam6 in a #interactivedialog.

Watch it here: https://hubs.ly/H0KQs3n0

Join us on April 27th as our UK Marketing Director, @dgould1969, hosts a LinkedIn Live Event to discuss all things #PartnerEnablement.

You won't want to miss it. Sign up to join the discussion now:
https://hubs.ly/H0LdnS00

#partnerengagement #partnerjourney

Do you know the impact a successful channel incentive program can have on your business? Learn about all the benefits of an incentive program in our newest blog.

Read all about it here: https://hubs.ly/H0L90mJ0

#Salesincentives #ChannelIncentives #ChannelEngagement

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA

MSIRobot