360Insights Strengthens Co-op Advertising Platform Capabilities

360insights Acquires Through-Channel

360insights acquires Through-Channel Marketing; Strengthens Co-op Advertising Platform Capabilities WHITBY, ON. (March 7th, 2018) – 360insights, a global leader in channel management software and pioneer in channel incentives, promotional analytics and channel insights, announced today the acquisition of Through-Channel, a market leading co-op advertising platform. This acquisition strengthens the existing co-op funds management capabilities of

Extracting-Extra-Business-Value-From-Your-Channel-Programs

Extracting Extra Business Value From Channel Programs

Is your organization aligned around how to best realize optimal business value from your channel programs? According to Forrester’s latest report, Forrester Tech Tide: Channel Software Q1, defining and aligning around such an understanding is an initiative that is worth more focus than ever as emerging technologies make it easier to realize and measure return

360insights Cited As High Business Value Provider In Forrester Tech Tide Report

WHITBY, ON. (January 11, 2018) – Forrester Research released its Forrester Tech Tide: Channel Software Q1 report for 2018 yesterday which names 360insights among the leading vendors delivering a business return on investment over the lifetime of the technology.  The report re-emphasizes the need for actionable data as it is the key differentiator for best-in-class

Rethinking ROI on Promotional Spend

The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial

SPIFF Blindspots Are You Dealing with Them?

Operating a SPIFF program can be cumbersome, especially if you have hundreds, sometimes thousands, of sales associates, multiple locations, and an outdated sales incentive program. What makes it more problematic, is when you have blindspots that linger within your program that cause your brand to suffer.   Here are two common blindspots you didn’t even know

360 reaches new milestone: Over a HALF-BILLION DOLLARS worth of claims processed for appliance manufacturers

360 reaches new milestone No doubt, channel marketing fulfillment is a cluttered space, with lots of companies vying for business from manufacturers and their channel partners. But it’s clear that 360insights is quickly becoming the fulfillment processing company of choice for more and more global brands – especially in the appliance vertical. The dollars speak