Is your organization aligned around how to best realize optimal business value from your channel programs? According to Forrester’s latest report, Forrester Tech Tide: Channel Software Q1, defining and aligning around such an understanding is an initiative that is worth more focus than ever as emerging technologies make it easier to realize and measure return
Last week’s Forrester Tech Tide: Channel Software Q1 report offers a great moment of clarity for channel marketers, especially those who find themselves wondering how to do more with less in the face of reduced budgets. The challenge is not one of whether or not we are doing the right things; the report, authored by
WHITBY, ON. (January 11, 2018) – Forrester Research released its Forrester Tech Tide: Channel Software Q1 report for 2018 yesterday which names 360insights among the leading vendors delivering a business return on investment over the lifetime of the technology. The report re-emphasizes the need for actionable data as it is the key differentiator for best-in-class
You are the head of logistics and delivery at a corporation called Groceries to You. Just as the title implies, the company delivers groceries from various stores to a wide variety of customers. Your most prized innovation is the Grand Grocery Voyager, a super cool van that delivers groceries from grocery stores to customers across
It’s a great day. The sun is shining, the birds are singing and you just bought a brand new Thingamajing 3000. You come home and eagerly rip it out of its packaging and then you notice a small slip of paper fall out of the box and onto the floor. You pick it up and
Offering a big rebate can get consumer attention, but not always in a good way. Rebate fraud can pose major problems for brands trying to move out old stock of products, gain momentum for something new or simply expand a revenue stream.