You are the head of logistics and delivery at a corporation called Groceries to You. Just as the title implies, the company delivers groceries from various stores to a wide variety of customers. Your most prized innovation is the Grand Grocery Voyager, a super cool van that delivers groceries from grocery stores to customers across
Holly Oegema is a student in Software Engineering studying at the University of Waterloo. Currently she is working on the 360Insights development team as an intern. It’s a great day. The sun is shining, the birds are singing and you just bought a brand new Thingamajing 3000. You come home and eagerly rip it out
Offering a big rebate can get consumer attention, but not always in a good way. Rebate fraud can pose major problems for brands trying to move out old stock of products, gain momentum for something new or simply expand a revenue stream.
Think you need a custom built, native mobile application in order to deliver a great user experience for your incentives programs? Chances are, you can save huge AND deliver the best user experience – here’s a handy reference guide.
For years there were big questions in channel marketing that were impossible to answer with authority. It’s time to get back to these challenges and in doing so, radically improve our practices.