Holly Oegema is a student in Software Engineering studying at the University of Waterloo. Currently she is working on the 360Insights development team as an intern. It’s a great day. The sun is shining, the birds are singing and you just bought a brand new Thingamajing 3000. You come home and eagerly rip it out
Offering a big rebate can get consumer attention, but not always in a good way. Rebate fraud can pose major problems for brands trying to move out old stock of products, gain momentum for something new or simply expand a revenue stream.