The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial
When it comes to complaints and dissatisfied customers in regards to your rebates program, brands are aware that there is a limited window of opportunity to retain that customer and turn their bad experience into a good one. Automated tools can help deflect the majority of issues and connecting through social media can ease tension,
Every once in a while a technology comes along that makes us think back and wonder how we ever lived without it.
Few things can frustrate a person accustomed to working within a digital landscape more than having to step into the world of paper to complete a simple process.
Holly Oegema is a student in Software Engineering studying at the University of Waterloo. Currently she is working on the 360Insights development team as an intern. It’s a great day. The sun is shining, the birds are singing and you just bought a brand new Thingamajing 3000. You come home and eagerly rip it out