Rethinking ROI on Promotional Spend

The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial

Your Rebate Programs Last Line of Defence

When it comes to complaints and dissatisfied customers in regards to your rebates program, brands are aware that there is a limited window of opportunity to retain that customer and turn their bad experience into a good one. Automated tools can help deflect the majority of issues and connecting through social media can ease tension,

The Benefits Of the Online Rebate

It’s a great day. The sun is shining, the birds are singing and you just bought a brand new Thingamajing 3000. You come home and eagerly rip it out of its packaging and then you notice a small slip of paper fall out of the box and onto the floor. You pick it up and

How Big Is Black Friday? (INFOGRAPHIC)

Whether you are planning on spending Black Friday enjoying friends and family in a peaceful setting or you choose to partake in the frenzied fiscal fracas, there is no denying that the retail phenomenon known as Black Friday is an interesting spectacle. However you observe this event, whether as a business person working to figure