TESLA TO ROOFERS
Key To Survival is Understanding Channel Disruption
The new buyer’s journey is changing everything – and that trend is accelerating during COVID-19. Our “new normal” is not a temporary experiment. We are in the middle of a major, lasting transformation impacting how companies go to market. In fact, 76% of global CEOs feel that current business models will be unrecognizable in the next four years – with expanding partnerships and ecosystems becoming the largest disrupter. If legacy insurance owners can shift to digital marketing, remote sales, social selling, and a distributed workforce, all industries can (and will)!
Watch our featured speaker, Jay McBain of Forrester Research Inc., discuss the following:
- 75% of the world’s commerce runs through the channel
- The Channel disruption with COVID accelerating the progression
- What can you expect to see in the next 24 to 36 months – not just 2021
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