• November 19, 2020

Key To Survival is Understanding Channel Disruption


The new buyer’s journey is changing everything – and that trend is accelerating during COVID-19. Our “new normal” is not a temporary experiment. We are in the middle of a major, lasting transformation impacting how companies go to market. In fact, 76% of global CEOs feel that current business models will be unrecognizable in the next four years – with expanding partnerships and ecosystems becoming the largest disrupter. If legacy insurance owners can shift to digital marketing, remote sales, social selling, and a distributed workforce, all industries can (and will)!

Watch our featured speaker, Jay McBain of Forrester Research Inc., discuss the following:

  • 75% of the world’s commerce runs through the channel
  • The Channel disruption with COVID accelerating the progression
  • What can you expect to see in the next 24 to 36 months – not just 2021


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