360Insights Strengthens Co-op Advertising Platform Capabilities

360insights Acquires Through-Channel: MDF & CO-OP Platform

  • March 07, 2018

360insights acquires Through-Channel; Strengthens Co-op Advertising Platform Capabilities

WHITBY, ON. (March 7th, 2018) – 360insights, a global leader in channel management software and pioneer in channel incentives, promotional analytics and channel insights, announced today the acquisition of Through-Channel, a market leading co-op advertising platform. This acquisition strengthens the existing co-op funds management capabilities of 360’s Channel Success Platform and positions the company as the world leader in channel incentives and channel insights solutions.

Headquartered in Farmington Hills, Michigan, Through-Channel offers a fresh approach to co-op funds management. The company’s co-op advertising platform puts brands in control of its feature-rich system with an extensive admin interface controlling everything from fund and activity set-up, through program rules, organization and channel hierarchies, and approval workflows. Brands no longer need to go to the vendor for every program change creating more co-op ad program agility.

The acquisition of Through-Channel also brings additional depth of co-op funds experience to 360Insights’ professional services and product management teams. 360insights will be consolidating its co-op claims processing operations in Through-Channel’s Farmington Hills office under the leadership of Ram Rajagopalan, the former President of Through-Channel.

“In our early discussions, we quickly realized these two companies had a shared vision,” said Jason Atkins, CEO of 360insights. “That vision is to provide our clients with a single, powerful platform from which they can manage and measure their entire promotional spend: sales incentives, consumer rebates, volume rebates, instant rebates, sell-through allowances, co-op and MDF, all executed and measured by a single lever.”

“We weren’t looking to be acquired, but 360insights offered so many synergies the opportunity was difficult to ignore,” said Giri Gondi, CEO of Through-Channel. “We have a shared vision of assisting brands with channel incentives to drive more revenue. Both companies also believe strongly in using the data being produced from these activities to optimize the brand’s channel management efforts.”

The new 360insights Co-op Advertising Platform – based on Through-Channel’s technology – targets Fortune 500 brands providing channel partners market development funds to increase revenue generation. With the product’s self-service interface, administrators can quickly create and manage highly complex co-op programs.

360insights acquired Through-Channel for an undisclosed price.

Join the Discussion

Have something to add to this topic?

Inspiring presentation from @travisdutka at @360insights! 👏

How do we strategize to engage employees at a high growth firm and leverage technologies to help manage the workforce? It's worth us RETHINKING!🤔

@BDO_Canada #RethinkConference

What affects 73% of Americans purchase decisions? Johnny Earle of @JohnnyCupcakes divulges how charitable giving can be so powerful when it comes to fueling customer loyalty & affinity.

Read it here: https://okt.to/Ur83G7

#BrandLoyalty #GivingTuesday #CXStrategy

What role does influence play in the increasing shifts we see to automated digital sales and how can we engage? @lmwalsh2112 discusses this in the recent episode of #ChannelEdge. What role do influencers play in your business?

Listen Now: https://okt.to/YT5qJ9

#automation #AI

Listen in to the recent #ChannelEdge podcast to learn why @lmwalsh2112 believes Tom Clancy was one of the most understated insurance agents of all time and what that has to do with influence.

Listen Now: https://okt.to/un31G6

#podcast #tomclancy #marketing #influencers

We are proud to announce that our organization has been named on the 2020 list of #BestWorkplaces in Technology by @GPTW_Canada!

#GPTW #canada

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
September 8-11, 2020
Channel Focus
Nov 17-19, 2020
360insights Relevance