Tommy Wald - Vendor, Reseller, Customer Symbiosis

MSP Optimization/Partner Symbiosis: Tommy Wald Ep. 39

  • November 21, 2019

You may have heard this theory before, we certainly have, resellers don’t always tell vendors and or customers exactly what they’re thinking. It can be difficult to build a strong lasting relationship if vendors, resellers and customers are not on the same page.  In this ChannelEdge episode, we dig into the reseller experience to get some candid responses on what our reselling partners are really going through.

“The vendor community needs to understand that our business is driven by the customers’ experience …”

Tommy Wald is president of TW Tech Ventures, founder of “The MSP CEO”, and author of the book, The MSP CEO: Your Guide to Building a Successful MSP Business.  His background includes being a founder and CEO of a regional IT managed services provider (MSP) and as a consultant for various MSPs, vendors, and distributors.  Tommy’s practice experience is relevant to evolving business models, sales, social marketing, M&A, performance optimization, staffing, and sales performance.

As a veteran of the managed service provider (MSP) space, Tommy has seen a ton of change and loads of trends come and go.  One thing that remains true is the need for a true partnership between MSP vendors and their channel partners.  Channel marketing is only one piece of the puzzle; success today comes down to a shared emphasis on delivering value to customers.

Even in a competitive marketplace that puts downward price pressure on vendors, Tommy has some wisdom to share about growing profits while ensuring the health of all stakeholders…

LISTEN TO THE ENTIRE CONVERSATION NOW:

If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify.
Listen on Google Play Music

 

Join the Discussion

Have something to add to this topic?

Wondering how you can sell in the COVID shortened sales cycle?

Learn tips on what you can do to secure your #sales with Taylor Macdonald, SVP of Channel Sales at @Sageintacct, in the new episode of #ChannelEdge.

Listen to the full episode here: https://hubs.ly/H0L2kVf0

Do you know who is the most impactful person in the buyer's journey?

Unpack the #buyer’sjourney and its relation to #marketingenablement and #investments with @forrester's @MariaChien and our own @StevenKellam6 in a #interactivedialog.

Watch it here: https://hubs.ly/H0KQs3n0

Join us on April 27th as our UK Marketing Director, @dgould1969, hosts a LinkedIn Live Event to discuss all things #PartnerEnablement.

You won't want to miss it. Sign up to join the discussion now:
https://hubs.ly/H0LdnS00

#partnerengagement #partnerjourney

Do you know the impact a successful channel incentive program can have on your business? Learn about all the benefits of an incentive program in our newest blog.

Read all about it here: https://hubs.ly/H0L90mJ0

#Salesincentives #ChannelIncentives #ChannelEngagement

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA

MSIRobot