Episode 40 - Melinda Aguilar - What's Vendor to Do?

What’s a Vendor to Do? Melinda Aguilar | ChannelEdge Ep. 40

  • December 05, 2019

“They NEED to all stick with rebates…”

Melinda Aguilar is back for round two.  After kicking up dust in her first appearance back on episode 38, Dear Vendor, Let Me Introduce You to Our Customer…. she’s back to share her perspective on what makes a great partnership with a vendor.  If you haven’t checked out her first appearance, Melinda is the sales manager at RenWes Sales in Lake Forest, CA but she’s also much more than that.  She is a 37-year veteran of the appliance business and proven number one appliance salesperson in North America, possibly even the world.

Melinda’s last episode caused a stir with quite a few listeners – the main feedback being requests to have her back to talk from her perspective, about what vendors could do better to build great partnerships with their channel resellers.  Turns out it all boils down to a few key principles…

LISTEN TO THE ENTIRE CONVERSATION NOW:

If you’ve got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com

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Want to hear the first time Melinda was on this show? Listen to Melinda and Steven discuss the changing retail buyer’s journey, right HERE.

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What happens in the Channel in 2021? How do we learn from 2020?Please take a listen to our #ChannelEdge discussion with 360insights CEO @jayatkins, as he shares what he learned from 2020 and what to expect for 2021. 

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As the channel becomes more decentralized, vendors are under more pressure and are competing for share of voice and mindshare across an ever more varied channel eco-system. Is there a solution?

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