channel incentives

CLIENTS & VERTICAL INDUSTRIES

THE CLEAR LEADER IN B2C & B2B INCENTIVES

TRUSTED BY OVER 150 LEADING BRANDS

FEATURED
AUTOMOTIVE RETAIL/BUY GROUP EYE CARE TECHNOLOGY BUILDING MATERIALS KITCHEN & BATH TELECOM PHARMA HVAC TIRES

360insights customers represent the majority of the Fortune 500. We do business with both B2B and B2B2C companies making us very unique as an incentives company. Gaining experience offering industry incentives across a wide range of markets enables us to experience innovation early and share what is working and what isn’t with our customers. The following are markets where we have large clusters of customers.

According to McKinsey automotive OEMs spend between 10% to 20% of their revenue on incentives – with recent spending reaching an all-time high. With increased spending comes new and constantly changing incentive plans and customer offers – making it difficult for auto dealers to keep up. An OEM can offer dozens of programs which can change on almost a daily basis. Dealers carrying more than one brand can be faced with hundreds of programs to manage for the various vehicle models and options they offer.

Car buyers are also adding aftermarket accessories like tires, wheels, floor mats and stereos to vehicles at record rates. These can be some of the highest margin products for car dealers and they also drive revenue across many independent retailers. In fact, the global automotive aftermarket is expected to reach $722.8 billion by 2020. This presents a super-charged opportunity for car dealers and other aftermarket players to capitalize on growing sales. However, with thousands of options, new product launches and an evolving auto-buying customer journey, how do you get the mindshare of these buyers?

360insights helps accessories providers gain mindshare of distributors, retailers, car dealers and consumers. Our consumer rebate and SPIFF programs place the focus on your products and services to ensure revenue goals are achieved.

Retail has become a war that is being won and lost on the battlefield of customer experience. To know where it’s all headed, brands need data to understand their wins and losses, then re-strategize accordingly. 360insights’ Channel Success Platform™ provides meaningful insights to inform smart strategy, while paving the way to greater connectivity with those who matter most: your customers. Our platform gives you the flexibility to deploy customized incentive programs, tailored to meet the unique market conditions of every territory where you operate.

Our customizable, responsive web portals mean that your customers can submit rebate claims while they’re still on your premises; they feel valued and appreciated right away, validating their decision to do business with you in the first place. Plus, as the first incentives provider to offer a donations option for consumer rebates with our Charitable Giving Solution, 360insights offers retail brands a new and more meaningful way to connect with their consumers on a deeper lever by giving back to the greater community together.

Companies that manufacture building supplies have traditionally sold into the channel, including Big Box, contractors and other dealers, and then immediately lost sight of who was re-selling and buying their products. Those days are over. Get ready to engage your consumers like never before — get ready to understand your channel’s behavior better – all using the power of data! With 360insights’ Channel Success Platform™, you’ll have the ability to support your dealers with great incentives while connecting with consumers and paving the way to re-marketing and growing future business together.

Whether it’s a Spiff, Rebate, or Sell-Through Allowance, you’ll be able to monitor your incentives mix in real time. And by leveraging the insights from your program reporting, you’ll have the power to build even more effective programs every time you launch. That’s why some of the largest, most valuable brands in the building industries already use the Channel Success Platform™ to manage their complex sales channels.

Kitchen & Bath brands have to deal with a variety of challenges including an infrequent and segmented buyers journey. Add to that, an increasingly competitive market that is fighting for the consumer dollar during uncertain times. It’s more critical now more than ever to meaningfully engage consumers, enable and support your network of retailers, dealers and designers, and create ongoing loyalty among both. It may seem unsurmountable, but with advanced data insights and the right data-centric incentives platform that can handle as many challenges as you throw at it, success can be achieved.

The 360insights Channel Success Platform is designed to provide meaningful insights so brands can create informed distribution, retail and consumer experience strategies. The platform is engineered to create customer satisfaction, motivate sales teams, drive sales, and uncover deep market insights so consumer durable brands can take their sales efforts to the next level.

The technology channel, and its consumers, tend to be early adopters, but while savvy individuals and companies can’t wait to sell or experience the latest technology, channel partners often struggle to adapt to new buyers’ journeys and subscription business models. The competition for customers is fierce and the need for digital transformation is presenting a significant challenge for brands who need to move at light speed. Isn’t it about time to stop struggling and start succeeding?

Many of the world’s leading technology brands are now enjoying the advantage of being the first to offer sales and customer incentives that are as leading edge as their products. 360insights Channel Success Platform™ transcends the ecosystems’ challenges by offering the power to tailor tech industry incentives strategies to each partner tier, product, and promotion – taking channel incentives to a whole new level. And with the most robust, accurate data analytics in the industry, tech companies are now able to refine programs and pivot at will – helping them optimize their incentives ROI.

There has been a sea of change in the Telecom industry over the last decade with the explosion of the cloud. You’ve struggled to adapt your lead generation tactics from the old-school transactional business model to a relationship-oriented selling approach. Generating greater numbers of quality organic leads requires a greater and more diverse strategy, especially when competing against the climbing number of B2B Telecoms. Isn’t it about time to stop struggling and start succeeding?

360insights’ Channel Success Platform™ will help you transcend these challenges by giving you the power to tailor your incentives strategy for each partner tier, product, and promotion – taking lead generation to a whole new level. And, with the most robust, accurate data analytics in the industry, you’ll be able to refine programs and pivot at will – helping you optimize your ROI from the get-go.

Few industries have faced more hurdles to incentives and meetings in recent years than pharmaceuticals. From the restrictions on giving healthcare providers virtually anything of value except travel to educational events under scrutiny, pharmaceutical organizations have to be smart, think creatively and, most importantly, use the insight they have to make better incentive decisions.

The Pharma-incentives experts at 360insights understand the unique landscape of motivation in this space and are equipped with the right experience and tools to create, execute and manage any sales incentive campaign. From rebates for doctors to digital marketing support, along with deep data insights – driven by the 360insights’ Channel Success Platform™ – 360insights has the know-how to elevate any pharmaceutical brands’ incentive effectiveness and ROI.

The eye care industry, which includes manufacturers and service providers who make and bring contact lenses, corrective and fashion eye-wear and ophthalmic lenses and devices to market, is experiencing explosive growth. From an aging population to a millennial fashion accessory, the eye care market is evolving – putting significant pressure on companies to refine go-to-market strategies, enhance distribution and create better customer experiences.

An explosion of data sources combined with the lack of skilled data professionals has made it difficult for eye care companies to navigate the ever-changing complex channel and consumer ecosystem. To solve the underlying “big data” challenge, many brands are turning to their channel platform providers to cost-efficiently manage data volume, velocity, and to effectively capture, process and manage data for powering real-time, predictive analytics that generate increased ROI.

360insights’ Channel Success Platform™ captures data at the last leg of the customer journey – at the point-of-sale, and just-out-of-the-box. We offer the industry know-how that goes far beyond what data, technology and science can offer on their own and provide the in-house expertise to help you optimize the return from your channel incentive programs.

Today’s connected customers have raised needs and expectations of HVAC service teams. Providers of commercial, residential and institutional building applications need best-practices and know-how related to the latest products, trends and business strategies to be successful. They also need to invest in branding, awareness, marketing pipeline and lead generation.

360insights’ Channel Success Platform™ motivates contractors and their customers, agents, dispatcher, and technicians with powerful incentives. Incentives can be used to encourage market development, enablement, revenue, digital transformation and many other behaviours vendors need from their channel to achieve success.

Tire shoppers are often price-sensitive, which is why brands frequently run consumer rebate programs to steer their buying decisions. Most tire shoppers also don’t know what tires to buy or what makes one tire different from another. They frequently start conversations with sales asking: “what tires are best for my car?” With seventy to ninety percent of a tire salesperson’s income coming from manufacturer sales incentives the salesperson recommends brands paying the highest incentive.

Suffice it to say incentives play a big role in the tire sales process and 360insights is the world’s leading provider of incentive solutions for this market.  Tire sales personnel use 360insights’ Channel Success Platform™ to track their incentive earnings and payouts. Tire manufacturers use it to determine dealer performance and the ROI of incentive programs.

 

channel incentives

WHAT OUR CLIENTS ARE SAYING

“The (360insights) reporting enabled the sales team to actively compete in growing their accounts, and we had one customer whose sales increased by 200% and many others that had over 100% increases.”