Ghost
Industry Insights
Ecosystem Orchestration
Dealer Incentives
Is it an Ecosystem? A Channel? A Partnership: Cut through the semantics and demystify the evolution to drive more revenue
360 VIDEOCAST ON-DEMAND
Watch our On-demand webinar where we uncover the intricacies of partnership and channel strategies. Heather K. Margolis, SVP of Marketing at 360insights, will lead a discussion with our panel of experts, featuring Raegan Wilson of Spur Reply, Carmen Sorice of Achieve Unite, and Bryn Nettesheim of Channelnomics. Heather and our panelists will share their wealth of experience and engage in an insightful discussion to help you navigate the ever-evolving landscape of selling indirectly.
Gain a deeper understanding of the nuances, and how they can drive revenue, expand market reach, and foster long-term customer relationships.
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Featured Speakers
Raegan Wilson
VP GTM Ecosystems
Spur Reply
Carmen Sorice
Senior Advisor
Achieve Unite
Bryn Nettesheim
VP Professional Service
Channelnomic
Heather K. Margolis
SVP, Marketing
360insights
Raegan Wilson, VP GTM Ecosystems, Spur Reply
Raegan Wilson is Spur Reply's VP of Ecosystems Consulting. She owns the firm’s platform alliance relationships and leads the ecosystem automation and optimization strategy. With over 20 years of channel experience, Raegan believes in leveraging automation tools to support channel program strategy and enhance partnerships.
Carmen Sorice, Senior Advisor, Achieve Unite
Carmen is a successful business leader who enjoys building winning cultures and accelerating growth. Over the past two decades, Carmen has built and scaled sales organizations across the IT, Telecom, and Federal sectors. During this journey, there have been many lessons learned and highlights achieved, including growing an IT Services company’s channel revenue from $20M to $300M. Carmen is currently a Senior Advisor with Achieve Unite where he is delivering advisory services and leadership development programs to sales and channel organizations. Carmen has built and led partner businesses for several industry-leading service provider and tech companies including Commvault, Sungard Availability Services, Tangoe, and Alcatel-Lucent. In a recent leadership position at AWS, Carmen quickly and effectively built and led a newly formed Public Sector ISV Sales Team. Sorice has also held product management and engineering positions at AT&T and Bell Laboratories where he developed undersea communications systems for the U.S. Department of Defense. As an active advisory board member, Carmen provides go-to-market consultative services to tech start-ups, PE firms, and industry associations.
Carmen is a two-time winner of the prestigious Channel Futures Circle of Excellence Award for vision, innovation and advocacy in the channel. Sorice is an eight-time recipient of the CRN Channel Chief award. Carmen has served on multiple industry advisory boards including Penton Channel Partners, Baptie Channel Focus, and the CompTIA Vendor Advisory Council. Carmen is a frequent speaker and panelist at leading IT, technology, and channel conferences.
Bryn Nettesheim, VP Professional Service, Channelnomic
Bryn Nettesheim oversees strategy and consulting services at Channelnomics. As one of our senior analysts and advisors, she uncovers decision-making data, creates processes and workflows, defines visions for strategic action plans, and crafts unique, results-driven solutions that cater to client needs. Nettesheim is recognized for her creative flair and extensive expertise in marketing, project management, consulting, and channel programs. Follow her on LinkedIn
Heather K. Margolis, SVP, Marketing, 360insights
Heather is a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. Heather K. Margolis is Senior Vice President of Marketing at 360insights. Formerly, Heather was the Founder and CEO of Spark Your Channel, creators of a through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency. Both companies were acquired by 360insights in November 2021.
Heather is a recognized channel marketing expert and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. A self-proclaimed "recovering channel professional," Heather is passionate about enabling vendors to drive sales through their channel partners. She spent several years in channel programs and marketing for big-brand tech companies like EMC, EqualLogic and Dell before forming Channel Maven Consulting in March of 2009 to provide strategic channel marketing “to” and partner demand generation “with” to IT and telecom channel organizations of all sizes.