Channel Marketing

Larry Walsh on “Who Moved the Channel Cheese” / EP. 69

  • February 25, 2021

What happens when the pandemic ends? Naturally, there’s an inevitable rush and expectation to go back to business as usual. But, surprise! So much of a successful channel partner’s go-to-market strategy doesn’t always immediately revert back to pre-COVID times. As Larry and many others are surmising, COVID did not create a change or even spark new transformation. Rather, the pandemic and the world’s various responses have just accelerated what was already happening.

What kind of environment does this evolution of channelnomics really create?  How does it impact partners’ selling motion, marketing motion, and revenue generation? Join us for another eye-opening conversation on what happens when partners realize that while the “new” reality may still be new, the wheels have been in motion well before COVID and buyers are better off for it.

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Click here to listen to our previous episode with Scott Mann from Scale Computing — Customer Experience (CX) & Partner Experience (PX) Drives Channel Profitability / Ep. 68

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