WomenInTech: Roshni Wijayasinha

Roshni Wijayasinha

Years in Technology: 11
Current Title: VP Marketing
Current Organization: Benecaid

1. Why did you join the technology industry?
I joined the technology industry because I love innovation and being on the forefront of change. This industry is face paced, always changing and the perfect breeding ground for creativity with novel products and services emerging.

2. Who is the person who has inspired you professionally?
Many people have inspired me professionally from my parents who built their own business and have taught me about entrepreneurship, to my managers who compelled me to keep pushing boundaries, try new and creative ideas, be even more strategic and learn and improve from each program.

3. If you could give one piece of advice to your 13-year-old self what would it be?
Be you. Leverage your strengths as an individual and work on honing the skills that make you unique and valuable in the workplace and focus on those. Being authentic gives you credibility, wins you respect and helps build relationships.

4. How do you think we can encourage more women in tech?
I think as we see more equality across all fields, we will see more women in tech. We have already seen major companies led by women and more and more management teams comprising of women. With strong leaders and management as role models, more women will be encouraged to join.

5. What is the best part of your job?

The best part of my job (to me) is that it doesn’t feel like a job! I love Marketing and finding creative solutions for communication projects or to help drive sales and seeing them through to implementation.