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Ghost Global Program Results Driven Rewards Enablement Multi-layered Knowledge Building
Incentives & Rewards and Training Program

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Consumer Durables

Consumer Durables

Global Construction & Mining Manufacturer

Business Outcomes

  • Increase Loyalty
  • Increase Sales
  • Increase Engagement
  • Educate and Reward

Products Used

The Challenge

A Fortune 100 manufacturing and finance leader engineered a universal incentive plan to increase loyalty, sales, and engagement globally. The plan revolved around a rewards program that incentivized dealership sales staff to hit performance targets through contracts, cross-selling, and referrals. Supplementary training honed their finance understanding. Unveiling this approach propelled them to rank as a global construction and mining equipment juggernaut.

Check out the case study to explore how this plan resulted in 85% worldwide participation, 52% engagement, and 300% ROI after five years.

Performance-Target

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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder