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Ghost Engagement Motivation Multi-layered Incentive Points-Based Rewards Data Analytics
B2B Loyalty Program

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Consumer-Durables

Consumer Durables

Power management and automation systems Manufacturer

Business Outcomes

  • Increase Sales
  • Increase Loyalty
  • Increase Engagement
  • Educate & Reward

Products Used

The Challenge

We worked with a global leader in power management to reinvigorate their reseller network and launch a comprehensive points-based incentive program. Resellers were rewarded with points for each sale, for completing training and quizzes, and demonstrating product expertise. Regular promotions were also offered to keep engagement rates up.

Learn how this multi-faceted approach and access to data analytics drove sales and increased channel loyalty amongst resellers.

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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder